The project

Etecnic is a company that promotes mobility with a vehicle and electric recharging service for companies and public administrations. They have an App with 600K total users. The app works as a store brand, being optimized for different clients.

The Problem

• 👎🏽 Low number of active users (10%) despite charging being free.
• 👎🏽 Low rating on App Store (2.0) and Google Play (3.0)
• 👎🏽 More than 30 open customer service tickets per month related to the app.
• 👎🏽 the app was not consistent with the brand and its image was not appealing

The methodology

Enhancing the e-driver charging experience was a top priority. To achieve this goal, we have chosen to use a user-centric methodology.

The approach puts the needs and experiences of the electric drivers at the centre of the design process.

The challenge

• ✅ Increase succesfully completed charges.
• ✅ Increase the number of active users in the app.
• ✅ Simplify the electric charging process.
• ✅ create an attractive Look & Feel and design system to use it as a store brand