Improving the e-drivers charging experience

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etecnic app

The project

Etecnic is a company that promotes mobility with a vehicle and electric recharging service for companies and public administrations. They have an App with 600K total users. The app works as a store brand, being optimized for different clients.

The Problem

  • šŸ‘ŽšŸ½ Low number of active users (10%) despite charging being free.
  • šŸ‘ŽšŸ½ Low rating on App Store (2.0) and Google Play (3.0)
  • šŸ‘ŽšŸ½ More than 30 open customer service tickets per month related to the app.
  • šŸ‘ŽšŸ½ the app was not consistent with the brand and its image was not appealing

The methodology

Enhancing the e-driver charging experience was a top priority. To achieve this goal, we have chosen to use a user-centric methodology.

The approach puts the needs and experiences of the electric drivers at the centre of the design process.

The challenge

  • āœ… Increase succesfully completed charges.
  • āœ… Increase the number of active users in the app.
  • āœ… Simplify the electric charging process.
  • āœ… create an attractive Look & Feel and design system to use it as a store brand

The redesign






Charging process


Configure charge

Unfortunately, I cannot share this project at the moment due to its sensitive nature being related to DNA. However, I would be more than happy to provide you with additional information.

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