e-Mobility, Automotive
I collaborated with a development team consisting of five developers within the company, working as the only designer.The CEO & the head of marketing also played an important role during the process.
4 Months
Etecnic aims to improve the digital experience for its 400K current users:
To immerse in a agile way, I rented 2 electric vehicles and evaluated the main competitor’s charging points experience. Additionally, I attended the Spanish annual electric mobility congress. I understood the concerns of e-users and I interviewed 5 e-Vehicle owners. I could comprehended their primary concerns regarding electric charging.
The ability to book a charging spot before arriving at the location provides significant convenience for users. Additionally, being able to view nearby services around the charging station enhances the overall experience. This support becomes especially crucial when users are in a hurry or feeling stressed, ensuring they have a smooth and efficient charging process.
I created a flowchart to visually represent the entire charging process, ensuring it was clear and well-organized. Next, I sketched out plans for how the app should look and function, creating wireframes that outlined the app's structure and key features. Finally, I tested the prototype by gathering feedback from 5 V-electric users, which helped identify major issues and guided improvements for a better user experience.
Starting the charging process was complicated. The new UI offers multiple ways to begin charging. Besides, it's common for drivers to encounter difficulties during charging. The new solution includes a context-based help system to assist during these critical moments.
The interface was designed in Light as well as Dark mode. It was a functionality that was valued in the interviews, since dark-mode has advantages when environmental conditions are not suitable
A easy onboarding, the possibility to filter by services and a good customer service were key issues during the design solution
Establishing fluid communication with busy people can be challenging, but anything is possible! By creating a weekly newsletter, I could share the project's progress with an increasingly large group of stakeholders. We started with just 3 people and ended up with 9 active followers!
In addition, the newsletter and group meetings helped clarify the operation of the product team and introduce a new design philosophy in an accessible way for everyone. The scientific method and data-driven decisions were common topics of conversation on our team!
With limited time, I had to land hard, so I made a bold decision: fly to the main event of electric mobility and rent two electric vehicles! This move turned out to be a success as it allowed me to gain stakeholders' trust, dive into an unknown area, and learn faster about this exciting industry.