Improving the e-drivers charging experience
Client Etecnic
Client Etecnic
Etecnic aims to improve the digital experience for its 400K current users:
I collaborated with a development team consisting of five developers within the company, working as the only designer.The CEO & the head of marketing also played an important role during the process.
I rented two electric vehicles for the test: a Tesla Model Y and a Renault Zoe. I evaluated the main chargers from competing brands.
Additionally, I attended the annual electric mobility congress hosted by the primary electric vehicle association to firsthand understand the concerns of users.
This allowed me to engage with users and comprehend their primary concerns regarding electric vehicles.
Main insights that we collected in the research phase were:
The goal of a flowchart was to visually represent a the whole charging process, in a clear and organised manner.
After, I made some drawings to plan how the app should look and work. I created the application's interface to outline its structure and functionality.
I evaluate the prototype by getting feedback from 5 V-electric users. This helps me identify the main issues and make improvements to ensure a great user experience.
Initiating charging was a complex process. With the new interface, different ways are offered to start the process.
It is also very common that difficulties arise for the driver during the loading process. The interface offers a context based help system for critical moments.
The interface was designed in Light as well as Dark mode. It was a functionality that was valued in the interviews, since dark-mode has advantages when environmental conditions are not suitable
Deliverables to the development team include a style guide, main flows for light and dark mode. In total there have been more than 200 screens designed with a basic user guide.
Deliverables to the development team include a UI KIT, User Interfaces, different flows and brief documentation.
The new app focuses on improving user activation. The goal is to increase the activation rate by 30%. This app is still in the development phase
We define North Star Metric as the total weekly chargers carried out. We want to increase uploads per user by 30%. This app is still in the development phase
The reviews are negative. With the new App we want to boost brand perception in the Apple Store and Google Play by 20%.
Establishing fluid communication with busy people can be challenging, but anything is possible! By creating a weekly newsletter, I could share the project's progress with an increasingly large group of stakeholders. We started with just 3 people and ended up with 9 active followers!
In addition, the newsletter and group meetings helped clarify the operation of the product team and introduce a new design philosophy in an accessible way for everyone. The scientific method and data-driven decisions were common topics of conversation on our team!
With limited time, I had to land hard, so I made a bold decision: fly to the main event of electric mobility and rent two electric vehicles! This move turned out to be a success as it allowed me to gain stakeholders' trust, dive into an unknown area, and learn faster about this exciting industry.