Optimizing Campaigns through a Revamped Experience

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Adbibo Software

The project

Next14, a major independent Italian group specialised in integrated communication, is a leader in marketing technologies. It has software to help marketing agencies grow their client's businesses.

The Need

  • ✅ Ensuring a cohesive and industry-compliant user experience through the implementation of consistent design standards.
  • ✅ Enhancing usability through a customizable interface that balances accessibility for novice users with advanced functionality for experienced ones, while still providing flexibility and efficiency.
  • ✅ Striving for visual simplicity and elegance through the use of an aesthetic and minimalist design philosophy to improve overall user satisfaction.

The methodology

Leading the end-to-end design process while fostering collaboration between business and engineering teams, using design thinking methodology and an iterative approach to reach the desired outcomes.

Achieving a successful final delivery in a 6-month period, by first conducting stakeholder research and defining key functionalities, then creating prototypes, main interfaces and UI kit, while maintaining a close collaboration with the engineering team to improve their workflow and deliver needed artifacts throughout the process.

The redesign


Campaign Panel


Campaign Panel

Unfortunately, I cannot share this project at the moment due to its sensitive nature being related to DNA. However, I would be more than happy to provide you with additional information.

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Sucess cases

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Cibersecurity product

Cybersecurity solutions for non-technical users

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For more samples of my work, please contact me.

What think people that I am working with

testimonios veridata

Lucia Morancho


"Jon makes an impact, thanks to design, in any project in which he collaborates. His systematic way of working and creativity enhanced the quality of our products"

testimonios veridata

Pilar Ramirez


"Agile, effective, orderly and focused on customer needs. If you need someone organized, it's him."

testimonios dokusare

Jorge Gonzalez


"Jon lives his work with passion. He gets involved in each project 100%. In addition, he is very creative but at the same time he is very decisive. He is able to close with agility and pragmatism the projects."

testimonios dokusare

Leire Ruiz de Azua


"It has been an unbeatable experience. We were presented with the challenge of being able to transfer complex concepts to a large number of users. Jon has help us to simplify the experience."