Optimizing Campaigns through a Revamped Experience

INDUSTRY

Adtech



MY ROLE

I worked as a solo designer with the development team consisting of four developers within the company. I worked hand to hand with the CEO and the Marketing team during the strategy phase



TIME TO DELIVER

6 Months

THE PROBLEM

Adbibo users had difficulties to completing some important actions:


  • The user needed to spend high time managing campaigns
  • The tool wasn't visually appealing, neither consistent
  • the other Marketing managing players were gaining market share agains them

THE CHALLENGE

  • Ensuring a cohesive and industry-compliant user experience through the implementation of consistent design standards
  • Ensuring a cohesive and industry-compliant user experience through the implementation of consistent design standards
  • Striving for visual simplicity and elegance through the use of an aesthetic and minimalist design philosophy to improve overall user satisfaction

Impact

+83%

FEATURE ADOPTION RATE

-29%

TIME TO TASK COMPLETION

+57%

BRAND SENTIMENT

Design process

SaaS Design

DISCOVERY

We began the project by interviewing the organization's stakeholders. Afterwards, we interviewed 5 current Adbibo users to learn what functionalities they valued most and to define our value proposition. We also analyzed the competition to identify opportunities for our software. This analysis focused on the most outstanding functionalities of each competitor's software and their ease of use.

Software Design

INSIGHTS

During the research phase, we gathered several key insights. We found that handling data overload is easier when information is relevant and simplified, aiding decision-making. Tailor-made solutions emerged as important, with customizable tables allowing for unique client needs to be met. Additionally, report optimization was crucial, as the ability to customize reports gives users greater control and helps them gain valuable insights.

Journey Experience Design

DEFINITION

I made a flow map for each story, systematizing each case to outline the path users follow while using the software. This provided an overview of the software's functionalities. Next, we created dozens of paper prototypes to explore various options. Once we had the wireframes on paper, we built different versions of low-resolution prototypes for the final content. Finally, we tested the prototypes with 5 users, identifying improvements to enhance the UX. For instance, users had difficulty selecting multiple agencies quickly, which needed addressing.

Visual Solution

Marketing Saas Marketing Saas

EASY TO FIND SOLUTION

Finding information quickly is crucial, which is why we designed a structure with a search and filtering system with multiple options.

THE POWER OF DATA VISUALIZATION

The user can make better decisions by simplifying and showing relevant information.

Marketing Saas Marketing Saas
Marketing Saas Marketing Saas

CAMPAIGN CREATION FEATURE

The campaign creation functionality is incorporated. To date, users needed to exit the software and access an external platform to do so. Now your workflow looks streamlined.

DELIVERY OF DELIVERABLES TO THE DEVELOPMENT TEAM

Deliverables to the development team include a style guide, main flows for light and dark mode. In total there have been more than 200 screens designed with a basic user guide

Learnings

INVOLVE STAKEHOLDERS

The main stakeholder, the CEO, was very involved in the research phase and understood the value it brought. This was very positive for gaining confidence in the way of working.