Adtech, Marketing
I worked as a solo designer with the development team consisting of four developers within the company. I worked hand to hand with the CEO and the Marketing team during the strategy phase
6 Months
Adbibo users had difficulties to completing some important actions:
We began the project by interviewing the organization's stakeholders. Afterwards, we interviewed 5 current Adbibo users to learn what functionalities they valued most and to define our value proposition. We also analyzed the competition to identify opportunities for our software. This analysis focused on the most outstanding functionalities of each competitor's software and their ease of use
During the research phase, we gathered several key insights. We found that handling data overload is easier when information is relevant and simplified, aiding decision-making. Tailor-made solutions emerged as important, with customizable tables allowing for unique client needs to be met. Additionally, report optimization was crucial, as the ability to customize reports gives users greater control and helps them gain valuable insights
I made a flow map for each story, systematizing each case to outline the path users follow while using the software. This provided an overview of the software's functionalities. Next, we created dozens of paper prototypes to explore various options. Once we had the wireframes on paper, we built different versions of low-resolution prototypes for the final content. Finally, we tested the prototypes with 5 users, identifying improvements to enhance the UX. For instance, users had difficulty selecting multiple agencies quickly, which needed addressing
Starting the charging process was complicated. The new UI offers multiple ways to begin charging. Besides, it's common for drivers to encounter difficulties during charging. The new solution includes a context-based help system to assist during these critical moments.
The interface was designed in Light as well as Dark mode. It was a functionality that was valued in the interviews, since dark-mode has advantages when environmental conditions are not suitable
A easy onboarding, the possibility to filter by services and a good customer service were key issues during the design solution
The CEO, our main stakeholder, was deeply involved in the research phase and understood the value it brought. This active participation was instrumental in building confidence in our approach.
Delivering quality documentation is invaluable to the engineering team. It bridges the gap between design and development, reducing project costs and enhancing the final result
We previously used a waterfall approach, which proved inefficient as it took too long to implement new features. I recommend that designers understand the cultural environment they are working in to choose the most effective methodology.