THE PROJECT

Next14, a major independent Italian group specialised in integrated communication, is a leader in marketing technologies. It has software to help marketing agencies grow their client's businesses.

THE CHALLENGE

🚀 Ensuring a cohesive and industry-compliant user experience through the implementation of consistent design standards.
🚀 Enhancing usability through a customizable interface that balances accessibility for novice users with advanced functionality for experienced ones, while still providing flexibility and efficiency.
🚀 Striving for visual simplicity and elegance through the use of an aesthetic and minimalist design philosophy to improve overall user satisfaction.

THE TEAM

I was the main designer collaborating with a development team consisting of three developers within the company throughout the process.

RESEARCH

We began the project by interviewing the organization's skateholders. Afterwards, we interviewed 5 current Adbibo users. We learned what the most valued functionalities could be and what our value proposition should be.

We analyze the competition to identify opportunities for our software compared to the competition. Some parameters analyzed were the most outstanding functionalities of each software and its ease of use.

INSIGHTS

Main insights that we collected in the research phase were:

💡 Data Overload: Handling overwhelming information is easier with relevant, simplified data that aids decision-making.

💡 Tailor-made Solutions: Customizable tables allow tailoring solutions to unique client needs.

💡 Report optimization: To gain valuable insights, users must have the ability to customize reports, giving them greater control.

Design definition

FLOWCHART

I made the flow map for each story. We systematize each of the cases and thus obtain the path to follow while using the software. In addition, it allowed us to have an overview of the software regarding its functionalities.

WIREFRAMING

We created dozens of paper prototypes to explore various options.Once we had the wireframes on paper, we built different versions of low-resolution prototypes for the final content.

USER TESTING

We tested the prototypes with 5 users. Improvements were detected to improve the UX. For example users had problems selecting several agencies in an agile way

Visual Solution

EASY TO FIND SOLUTION

Finding information quickly is crucial, which is why we designed a structure with a search and filtering system with multiple options.

THE POWER OF DATA VISUALIZATION

The user can make better decisions by simplifying and showing relevant information.

CAMPAIGN CREATION FEATURE

The campaign creation functionality is incorporated. To date, users needed to exit the software and access an external platform to do so. Now your workflow looks streamlined.

DELIVERY OF DELIVERABLES TO THE DEVELOPMENT TEAM

Deliverables to the development team include a style guide, main flows for light and dark mode. In total there have been more than 200 screens designed with a basic user guide

Impact

SUCCESFUL ADOPTION OF THE NEW FUNCTIONALLITY BY 83%

The incorporation of the Report feature was used by 83% of users after 6 months.

IMPROVEMENT IN EFFICIENCY IN USE TIMES BY 39%

Employees did the same work in 39% less time, significantly increasing the efficiency of the teams after 6 months.

IMPROVEMENT IN BRAND PERCEPTION BY 42%

According to a survey with 100 users, satisfaction with the Next14 brand was 42% higher thanks to its redesign after 6 months.

Learnings

INVOLVE STAKEHOLDERS

The main stakeholder, the CEO, was very involved in the research phase and understood the value it brought. This was very positive for gaining confidence in the way of working.