THE PROJECT

Tecteco is a cybersecurity Startup based in Madrid that developed a solution, the first subscription WiFi security service that allows you to manage and configure the security of a WiFi network easily, simply and without technical knowledge

THE CHALLENGE

🚀 Design a user-friendly interface that facilitates the use of a cybersecurity tool for a non-technical audience
🚀 Design the interface to prioritize the content and features that support the user's primary goals
🚀 Design a consistent and reliable brand image through the use of language, imagery, and messaging to instill trust in the user

THE TEAM

I was the solo designer collaborating with a development team composed of ten developers within the company throughout the process

RESEARCH

We began the project by interviewing the organisation's stakeholders.Afterwards, we tested the actual software to discover the main issues that the actual SAAS had.

Then, I analysed the competition to identify opportunities.

INSIGHTS

Main insights that we collected in the research phase were:

💡 Book charging point: The possibility to book the charge before arriving the location.

💡 Show charging point services: Allow the user to see the services near the charging station.

💡 Help in key moments. The help is of paramount importance to the user. In an ideal world, the user would upload without any problem. However, the reality is very different.

Design definition

FLOW CHART

I made the flow map for each story. We systematize each of the cases and thus obtain the path to follow while using the software.

WIREFRAMING

I created dozens of paper prototypes to explore various options.
Once we had the wireframes on paper, we built different versions of low-resolution prototypes for the final content.

USER TESTING

We tested the prototypes with 5 users. Improvements were detected to improve the UX. For example users had problems selecting several agencies in an agile way

Visual Solution

EASY ACTIVATION

That users can easily install the cybersecurity modem was an objective of the redesign

CREATING PERMISSIONS EFFICIENTLY

When a new end user wants access to secure Wi-Fi, it is necessary for the administrator to be able to create and manage permissions efficiently.

RESPONSIVE OPTIONS ALLOWED

Access to the cybersecurity system would be allowed from different devices. An admin could have dinner with friends and share the password easily from his smartphone.

DELIVERY OF DELIVERABLES TO THE DEVELOPMENT TEAM

Deliverables to the development team include a UI KIT, User Interfaces, different flows and brief documentation.

Impact

IMPROVEMENT OF THE ACTIVATION RATE BY 23%

SaaS redesign improved activation rate by 23%. I reduced the initial churn, which made it possible to build loyal users from the first moment

IMPROVE EFFICIENCY IN ROUTER CONFIGURATION BY 43%

Setting up the router was extremely complex. Thanks to the redesign, the process was simplified and this resulted in a substantial increase in configuration times

IMPROVEMENT IN BRAND PERCEPTION

A survey was conducted with 30 clients and 80% of those surveyed mentioned the notable improvement in the look and feel

Learnings

INVOLVE STAKEHOLDERS

The main stakeholder, the CEO, was very involved in the research phase and understood the value it brought. This was very positive for gaining confidence in the way of working.